Adenyo raises $30 million in venture capital

Toronto-based Adenyo has secured $26.9 million in financing to advance the development and marketing of its four product lines aimed at the mobile economy. The funds were provided by an institutional round of US$17.2 million led by Genuity Capital Markets and $9.7 million in private placements. Utilizing a software-as-a-service or cloud model, Adenyo's proprietary mobile marketing platform supports mobile marketing and ad serving, mobile analytics, mobile storefronts and mobile coupons and payments. Formerly Silverback Media, the privately held firm also appointed former Research in Motion Ltd CFO and COO Dennis Kavelman to its board of directors....